JASO(N)ELSON
Interactive Design +
Art Direction +
User Experience Beta
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Cotton Candy World
AdFed
The Show is the one night where the Minneapolis ad community comes together to celebrate the work, see who wins and drink themselves silly. This site was designed to showcase the large amount of talent in Minneapolis in a colorful, illustration based site, while also acting as a place to view event information, submit entries and view judged work online.
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Experimentation
Andrew Norell
Andrew wanted a simple development portfolio showcase that would show some off some advanced development skills, while also being clean and easy to use. This site was designed using experimental UX that incorporated alternating horizontal/vertical scrolling functionality. Overlaying semi-transparent patterns were used to add texture while clean precisely set type is used to give it balance.
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The Better Half
Heather Nelson
My wife is a very talented graphic designer and she was in dire need of a new portfolio site to showcase her work. This site was designed to be a very simple showcase of her work that allowed the work to shine, while also allowing the site design convey her sense of design. This was done using some of her favorite color schemes combined with elegant serif type and pixel patterns that hint at a fabric texture.
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Pin Party
AdFed
Every year, The Show Agency Of Record gets an opportunity to rebrand that year’s event. This idea was about going as synthetic as possible. The pin identity was inspired by Japanese character design; a cotton-candy blown out color palette and basic pictogram language. This all came together to form the basis of a world that is a bizarre, visual sweet-tooth for the eye.
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View Who?
Chase & United Airlines
Part of a larger campaign designed to show the magic behind "The Places You'll Go", this iPhone app was designed to help view your traveling experience through the eyes of a "Who". Using a node based, motion input, simple image editing experience the users of Who View can capture all the places they've been and give them a Suessian flavor.
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For The Love
GM Protection Plan
GM Protection Plan is a service that protects against unexpected vehicle repair costs and ensures your vehicle receives proper maintenance. The goal of this redesign was to take the existing content and condense into one site. This was done using innovative UX thinking, while at the same time using a softer version of their color palette and friendly typography to make information "feel" more approachable.
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Be True
Jet Blue
Be True Blue is an iPhone application designed for Jet Blue consumers who want to add a little bit of friendliness and compassion to the flying experience. In the spirit of their reward program “True Blue”, users can view and place virtual geo-tagged notes throughout airports all over the world to help their fellow frequent flyers make their trip just a little bit easier.
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Brand Heritage
Red Wing Shoes
Red Wing Shoes has over 100 years of history and heritage in its brand and recently, they created a line of shoes to embrace that heritage. The site was designed to showcase Red Wing Shoes’ heritage by using archived photography and a sepia toned color palette. Clean, elegant typography combined with great UX was used to showcase the premium aspects of the brand and to make it feel like a high-end catalog.
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Safety First
Red Wing Shoes
From oilrigs on the Caspian Sea to the forests of the Pacific Northwest, workers rely on Red Wing Shoes to keep them safe in the most adverse of conditions. This site was designed to show the gritty conditions of the average worker wearing this shoe while also making the information easily accessible and maintaining a clean, professional look for the corporate purchasers who are the primary users of this site.
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Hello Deltalina
Delta
“Deltalina” is the video flight attendant you’ve probably seen if you’ve flown Delta recently. The banners and microsite were designed to use “Deltalina” as a central part of a campaign to increase participation in their AmEx reward program. Using some of Delta’s great branding elements, “Deltalina” is shown living the whirlwind life of an international flight attendant, and promoting the benefits of the Delta AmEx program.
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Keep It Kraft
Kraft Foods
Keep It Kraft is a rewards program that Carlson Marketing proposed for Kraft. One of our recommendations was to incorporate as many channels as possible for people to record their points. This simple, easy and fun to use iPhone app was one of the many channels proposed. It was designed to scan bar codes within the packaging that would automatically add it to your point totals.
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A 2 B
Tyco Electronics
Tyco Electronics isn’t in the business of making the cool gadgets we use every day; they make the stuff in them that makes them cool. The idea behind this site was to take Tyco’s current mashup of overwhelming content, streamline it and make it feel like a workspace for tomorrow’s idea. This was done using clean, web typography, a strict grid layout and a sharp grayscale palette to give it a Swiss “academic-sexy” look.
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Flat World
Infosys
The “Confluence” conference is an event held to let entrepreneurs hear from some of the top thinkers in the international business arena. The “Confluence” event site was designed to be the main informational resource for conference goers, replacing all paper materials, while also acting as a place to stream content and collaborate using many of today’s most popular “social media” tools.
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Help With The Bills
Ready Credit
The ReadyCard is a Visa card for people who, otherwise, wouldn’t have been able to get one. The ReadyCard allows them to pay bills, get direct deposit and make online purchases. Using light typography with soft color and gradients, the intent of this site design was to create a safe, friendly atmosphere for people who generally find the idea of getting and using a Visa card to be a daunting, complex process.
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Rawr
ideapark
Every spring, my former agency ideapark, has a vernal equinox party to welcome the coming of spring. This concept plays off the idea that designers are stereotyped as less than masculine and that a designer “coming out of hibernation” might be a bit anticlimactic. Using the sleeve as an interactive component, the recipient comes to find that the designer is, in reality, still in the office bewildering his coworkers. Retro typography and custom illustration work made this a fun way to ring in spring.
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Crown Rewards
Hallmark
Gold Crown Rewards is Hallmark’s reward program that lives within the main framework of Hallmark’s site. This redesign was tasked with taking the current Gold Crown Rewards content and updating the design to make it feel more current, while still living within the framework of Hallmark’s main site. Modern serif type and textures, in addition to slightly adjusted color tones, breathed some fresh air into the look of this site.
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In The Mix
Carlson Marketing
The Mix is an intranet portal site for CMW employees around the world. Instead of the typical, stuffy and dry portal sites usually found at large companies; they wanted something with style. This design incorporates clean, interactive typography while graphically referencing their new brand standards. The outcome represents an intranet site that is modern, sophisticated and global in its reach.
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Your Gear
Stunt Puppy
Designed and produced in Minneapolis, Stunt Puppy is about taking your dog gear as seriously as you take your own. The idea behind this identity was to show the relationship implied by this thinking. Turning the “SP” initials into a very basic, symbiotic monogram, the mark implies the timeless relationship between the owner and the dog. The rest of the identity was executed to reflect the potential of this relationship.
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Your Dog
Stunt Puppy
You have to hold Stunt Puppy gear in your hand to get why it’s great. The superior components and craftsmanship set it apart from the rest. This identity was created to represent the great design and tactile nature of the product. The mark represents the latch on the product as a mechanism, but also as a connection point with your dog. The rest of the identity was executed to show the tactile nature of the gear.
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Proven Beyond
Stunt Puppy
A site designed for Stunt Puppy had to be as well designed and thought out as the gear it was showcasing. A lot of UX thinking was done with this site to make researching the gear as easy possible. Tactile design cues and clean typography, combined with great UX thinking provides a superior shopping experience.
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Good Dog!
Stunt Puppy
Before Stunt Puppy was rebranded, it needed an interim site design that could be done quickly without much effort or brand commitment. The idea behind this design was to create an experience that showed the premium nature of the gear while staying neutral to any new branding. This prompted an interesting design challenge that was solved with clean typography, a neutral color palette and a focus on texture.
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Healthcare Help
HealthAllies
HealthAllies is a discount healthcare service that serves as a supplement to insurance or helps defray the costs for the uninsured. The big design challenge here was to take a confusing, complicated process and make it easy and friendly as possible for the end user. Clean typography, a lot of white space and clear page hierarchy made this site easy, friendly and simple to use.
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Igniting Passion
Mindspark Creative
Mindspark Creative is a branding agency based in Minneapolis, MN. After doing their own rebranding, they needed help bringing this new identity into the interactive space. The site was designed to take their branding and use it as a vehicle for showcasing their work. Taking advantage of the structural elements of the identity and translating them into the interactive space made this a seamless brand extension.
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Recipes Scaled For 2
Pillsbury
Pillsbury Cooking for Two is an email newsletter that caters to affluent empty nesters who prefer hassle free cooking. This email was designed to recall clean, modern plateware and place settings, while also staying neutral to showcase the beautiful food photography. All this was achieved while emails are generally, a technically limited medium.
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Sweet Inspiration
Betty Crocker
After acquiring beautiful brand upgrades, General Mills needed their Betty Crocker newsletter to reflect the rebranding. Their new branding language allowed a design that was fun, sophisticated and energetic that catered to young women. Betty Crocker is a premium brand and their email needed to reflect that. Many clean design cues and typography were used to complement the new branding.
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Fans and Lovers
Supercuts
Supercuts is dedicated to the idea that you shouldn’t have to pay too much to look, well…super. They needed a complete site redesign that was geared towards their, “Fans and Lovers”. These F&L’s were people that appreciated quality design, but didn’t like it over the top. Clean, masculine-oriented design coupled with witty, sarcastic copy writing made this site right at home with the Supercuts F&L’s.
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Revolution
Longtail Cinema
Longtail Cinema was going to revolutionize independent film distribution. Digital distribution was going to allow them to cheaply distribute disenfranchised indie films. The logo and identity options played off this idea of going up against the big studio machinery by bringing power to the masses. Using a hodgepodge of historical propaganda styles, this identity’s DNA is about the revolution potential of digital.
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Free Restrooms
Team Ortho
When you’re out with your dog, where do you take them to go to the bathroom? Well, pretty much, anywhere. Usually it’s impossible to find a place to go the bathroom at big outdoor events, especially in urban outdoor events, but not for dogs. So, with a “graphic” graphic we had a little fun with the idea that there are always restrooms available for dogs.
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Franchising
Regis Franchising
This site design was done for Regis Salons to reflect their new branding initiative. They needed a site that would make the process for becoming a franchisee easily digestible, while maintaining the Regis brand integrity. Clean design cues and subtle typography were used to allow all the franchises’ branding to be included cleanly and seamlessly.
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